Appealing links

Please comment on this post with links to material about Aristotle’s rhetorical appeals that you’ve found useful.

10 thoughts on “Appealing links

    • Ha, I’m going to show the second example to my son. He’ll laugh and maybe he’ll be less inclined to take up smoking too. I think there is an interesting approach to Ethos here as well, knowing your audience, avoiding being patronizing, etc.

    • The references to Kairos and Topos were also helpful, for sure. Topos can be considered in terms of Inventio too, which is something we’ll discuss later. Also I think people often overlook the notion of relating to your audience in terms of Ethos, and focus almost exclusively on the notion of credibility or authority. I think it’s useful to think of sympathy and empathy as Ethos building skills or considerations.

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