Preamble
This was originally part of a research thesis I had started that was to look specifically at image and identity in the Zapatista Organisation. Since that time the thesis had passed through a number of iterations and was concluded with something a little different. The original reason for changing the subject emphasis was based on, what I now believe to be, a lack of understanding of the fundamental principle behind the new Zapatista movement. Looking back at this now, I feel as though the original emphasis did have value and ought to be explored further. I don’t know if I will actually do that, but it’s worth considering.
Here it is…
The three primary constituents of this research subject developed from a simple question.
“What do people think of when they think of the Zapatistas?”
In order to answer that question, others needed to be asked first. What constitutes the message to the public, how is it presented, and how is in disseminated? How is it received by the public? And this brought up another question. Does the meaning that is intended to be conveyed by the Zapatista organisation correspond with the perception of those receiving the message? That’s really how the idea started.
The emphasis on image, meaning and perception has not come directly from a semiotic model, though the similarities to elements of a Piercean model in particular do definitely exist. It seems useful to consider a semiotic triangle in analyzing the three constituents of this research. That said I expect it will inform the research rather than performing some structuralist model to be adhered to.